Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”ĬNN Business’ Jordan Valinsky contributed to this report. “Scott is incredibly connected to his fans and what’s new and next in culture,” Anheuser-Busch president of Beyond Beer Fabricio Zonzini said in a written statement. Scott, for his part, has been riding high on the success of his 2020 promotions since his Fortnite concert deal with video game developer Epic Games set an all-time concurrent views record for the platform with more than 12.3 million viewers.Īnd Scott’s October partnership with Mcdonald’s on its limited Travis Scott Meal promotion caused some of the burger maker’s locations to run out of supplies. Sales of those brands have been a bright spot for the brewer after the pandemic shut down bars and restaurants, which crushed beer sales. Nielsen said that White Claw remains the top-selling beverage, with Truly Hard Seltzer in second place, Bud Light Hard Seltzer in third and Corona Seltzer in fourth.Īnheuser-Busch already sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer. Rapper Travis Scott and Anheuser-Busch's new Cacti agave-spiked seltzer is set to go on sale in spring 2021.
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